Gould, Fred

Age: 32
Date of birth: 1886

Parents: George Atkinson Gould
Wife: Lily Blanche Gould
Address: The Roebuck Inn, Smith Street, Warwick

Occupation: Publican

Fred was born on 21st January 1886 in Mile End, London. He was baptised at St John’s Baptist Church, Leytonstone, Essex on 13th November 1889. Fred’s parents were George Atkinson and Elizabeth Gould. Fred was the second child of six. His eldest brother was Herbert, then three sisters Emily, Helen and Constance, then Frank the youngest.

In 1901 the family were living in Leyton, Essex and his father George was an actor. Fred aged 15 was an assistant shopkeeper. Fred’s mother died in 1909 aged 50.

By the 1911 census when Fred was visiting his future wife Lily in Northampton he was a licensed victualler. Lily was a dental secretary. On 16th April 1911 Fred married Lily Blanche Gilmore in Northampton. They had two children both born in Warwick, Ada born 15th December 1911 and Frederick born 8th December 1913.

At the time of his death, Fred and his wife Lily were landlords of the Roebuck Inn, Warwick. The request to include Fred on Warwick War Memorial was submitted by Mrs Roe of Warwick.

Lily remained a widow and in 1939 she was living with her son Frederick and his wife Monica and her daughter Ada in Guildford, Surrey.

Lily died in 1973 aged 83.

Military Service

Rank & Number: Sergeant, 310133
Regiment/Service: 2nd/1st Warwickshire Yeomanry
Brigade/Division: 214th Brigade, 71st Division
Date of death: Sunday, July 07, 1918
Cause of death/Battle: Died from influenza at Colchester Hospital
Commemorated/Buried: West Ham Cemetery, Essex
Awards: Did not serve overseas - no medal entitlement
Commemorated locally at: St Nicholas Church, Yeomanry Memorial St Mary's Church

Fred’s youngest brother Frank also served. He joined the Essex Regiment in 1916 aged 19. He returned.

Fred was buried on 11th July at West Ham Cemetery and the following article appeared in the Warwick Advertiser on 20th July 1918.  Fred was clearly very popular with the officers and men of the Warwickshire Yeomanry.  He is commemorated in St Mary’s Church Warwick on the Warwickshire Yeomanry Memorial


He is commemorated in St Mary’s Church Warwick on the Warwickshire Yeomanry Memorial



  • Unlocking Warwick Research Group
  • Warwick Advertiser excerpts courtesy of Warwickshire County Record Office
  • Photograph of Fred’s grave kindly supplied by Alan Regin MBE

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